Company overview

Financial security is becoming increasingly important to all of us when we consider our future. Individual circumstances are unique and changeable, and at Skandia we believe that financial solutions should be tailor-made to meet the specific needs of our clients.

Today, Skandia offers a range of flexible savings, investment, pension and protection products, born from a tradition of excellence first established by Skandia in Europe over 140 years ago.

Skandia Philosophy

Skandia does not simply believe in the value of an independent recommendation - our whole business strategy is based upon it. Skandia do not sell our products directly to end clients; instead we offer our products and services only on the recommendation of a professional financial adviser.

An Innovative Business Strategy

In keeping with our desire to provide clients with the very best service available, Skandia was the first to establish links with many of the leading fund managers in the market. This pioneering approach gave our customers the widest choice of investment solutions available, coupled with the fund management expertise of the best in the business. So quite simply, by offering access to a wide range of fund managers and funds, it provides the freedom to create portfolios individually tailored to investors' changing investment needs.

Not surprisingly, this strategy has won Skandia an enviable reputation for investment excellence.

Tailored Solutions

By concentrating exclusively on serving the needs of professional financial advisers and their clients, Skandia has created one of the most original and flexible product ranges available today. In fact, historically, the Skandia name has always been synonymous with innovation: innovative products, innovative systems, innovative service and an overall approach to business which encourages creative thinking and fosters new ideas. Skandia's links with so many of the leading fund managers is an achievement which no other financial services company has come close to matching - and one for which we are possibly most renowned.

However it is by no means our only achievement.

Service Excellence

All good products need first-class administration and back-up in order to become successful, and most importantly to sustain a level of excellence. At Skandia we are particularly proud of the recognition we have been awarded for service, especially in light of the constant changes within the financial services industry which frequently have a substantial impact on administration systems.

In order to safeguard these achievements and ensure that this standard of excellence is maintained, a continual programme of research and development is in place. This keeps Skandia in touch with the changing needs of our customers and ensures that our products are always one step ahead of the competition.


The outstanding success of Skandia can be attributed to a total commitment to bringing innovative products to professional financial advisers and their clients whilst constantly maintaining a first-class level of service. Such an approach can only be achieved by a thorough understanding of customer requirements and a level of loyalty developed between Skandia and professional financial advisers that is second to none.

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Information on this website is not intended for Hong Kong residents. Information on this website about Skandia Group Companies is intended for UK residents only, unless it relates to Royal Skandia, Skandia Life Norge or Suomen Sivuliike. Skandia Group companies do not offer investment advice and no information on this website should be construed as such.

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